The Internet is abuzz with talk about Seo and search marketing. You can’t swing a dead cyber-cat without bumping into three or four SEO companies offering their brand of search engine optimization services to a public hungry for better search rankings. But what does it all mean? And where is it all heading?
SEO is more an idea than a set of skills. The idea is to make your website as appealing and valuable as possible to people looking for what you sell (or offer or provide or make or explain, or whatever you do on your site). This is done by providing useful and helpful information, a relationship with the searcher, and evidence that you actually are as helpful and knowledgable as you claim to be.
So what exactly happens after you hire a professional search engine marketing company? The SEO company will inspect your site to find out what can be faster, smoother, more informative, or more searcher-friendly. But the company doesn’t just have the human searcher in mind. Most techniques are also designed to make the search engine itself able to more readily categorize, index, and (ultimately) rank your site so that you can be matched with the right searchers, more quickly.
But a strange thing is happening in the world of search engine optimization services these days. As the search engine algorithms are constantly being updated and refined, the typical SEO company is starting to realize that they don’t have to cater to a math formula. The clear, concise, useful, informative content they write, content that engages readers and engenders trust and forges linking networks, is now the same kind of content that search engines value as well. The tide has turned, and now search engine optimization services the human searcher more than the engine, but both are satisfied with the result.
The future of SEO? Less linking, fewer “sponsored” links, and far more high-quality articles and blog posts that show a searcher why a particular site is more valuable than another. It’s still a competitive world online… but the competition is working smarter, not harder. Read this for more.Share This : by